BMW – The7

Mirror mirror on the wall, let’s do another car commercial!  Once again we had the opportunity to support Sehsucht Hamburg  to work on this magic piece for the new BMW 7 launch in China.

Kaiserlicht animated and rendered the first section of unfolding mirrors in the dessert. This involved several car replacements and environment extensions to seamlessly integrate the mirrors into the footage.


Client: BMW China

Production: Sehsucht, Hamburg

Director: Ole Peters