Rolex – Day-Date
Rolex – Day-Date: wide macro of the fluted bezel and coronet crown, old and new model meeting along a line of lightPlay commercial video

Rolex – Day-Date

Working with our friend Julius Brockelmann as director on this film was a real pleasure. Together, we brought the iconic Rolex Day-Date into a new era, blending timeless elegance with a fresh visual approach.

A great collaboration, bringing a new perspective to a true classic.

Below you will find some alternative AI animations and their corresponding styleframes that didn’t make it into the final film.

Additional Content

Styleframes

Rolex – Day-Date: unused styleframe of a relief world map with white time zone lines, daylight sweeping across the terrain
Rolex – Day-Date: styleframe close-up of raised contour lines on the map, half in shadow and half in light
Rolex – Day-Date: styleframe of a white time zone line winding over relief terrain as the light moves from night to day

Stills

Rolex – Day-Date: yellow gold watch with white dial, Roman numerals and president bracelet, split by a beam of light into the real classic predecessor and the new model recreated in CGI
Rolex – Day-Date: macro of the gold winding crown with the Rolex coronet, a beam of light dividing the real original from its CGI new edition

Credits

Rolex – Client
Sehsucht– Production
Julius Brockelmann– Director

3D/AI BY KAISERLICHT