Porsche Taycan – E-Shift - commercial
Porsche Taycan – E-Shift: wide shot of the red Porsche Taycan parked on a misty city street at night, headlights on, as a man walks toward itPlay commerical video

Porsche Taycan – E-Shift

The next level of electric performance.

We had the pleasure of contributing to this project for the iconic Porsche brand, integrating a digital double of the Porsche Taycan – E-Shift into selected live-action shots. Our work included the portal renderings and environment replacements, such as the streets, for a seamless blend of reality and CGI.

Below you will find a short before-and-after breakdown.

Additional Content

Stills

Porsche Taycan – E-Shift: VFX shot of a CGI red Porsche Taycan in a dark underpass, driving toward a glowing panel that opens onto a desert at sunset
Porsche Taycan – E-Shift: CGI Porsche Taycan with headlights on, driving down a wet, empty city street at night
Porsche Taycan – E-Shift: CGI Porsche Taycan on a race track, driving into a portal to a desert with another portal inside it
Porsche Taycan – E-Shift: rear view of the CGI Taycan just before driving through a portal from a seaside road into a city street, VFX by Kaiserlicht
Porsche Taycan – E-Shift: CGI Porsche Taycan approaching head-on through a portal between a coastal landscape and a city street

Credits

Porsche – Client
Infected – Production Company
Kaiserlicht – VFX/3D Company