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Puma X The Fabricant

We supported THE FABRICANT with the desert 3d environments on this project. The Dutch digital fashion house collaborated with BA fashion design students at London’s Central Saint Martins to create the a campaign for German sportswear brand PUMA.

From their blog:

WHEN THE WORLD STOPS, HOW DO YOU KEEP GOING?
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In a recent project with Puma we were asked to build the narrative for a new collection entirely in 3D.
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No airplane was boarded for the shoot. No fragile environment was compromised in the name of a marketing plan. No catering truck was needed for the team, and no factory samples had to be delivered.
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In a digitally created world you use no natural resources, and the need to manage physical interactions is an absolute non-topic.

CREDITS

Client: Puma

Production: The Fabricant