Mercedes: X Class Follow DC

Kaiserlicht was honored to help our friends at Infected Hamburg on this enormous ad for the new Mercedes X-Class. Superheroes, monsters, wild animals, spaceships and of course cars – it’s all in there!

We contributed the look development for several CG assets, including the super hero, rhinos and buffaloes.

Make sure to watch the awesome VFX breakdown kindly shared by Infected below.


Client: Mercedes Benz

Agency: Lukas Lindemann Rosinski

Creative Director: Arno Lindemann

Agency Producer: Schouwit Berhe

Director: Jan Wentz

DoP: Ekkehart Pollack

Musik: The Everlasters „Ordinary Tribe“

Production Company: Markenfilm Hamburg

Producer: Nicolas Mirbach

Producer Assistent: Daniel Farkas

Editor: Sören Görth

Postproduction & VFX: INFECTED

Producer: Olaia Casal

VFX Producer: Sven Bensemann

VFX Supervisor: Yacoob Essack

3D Supervisor: Francesco Campobasso

Sound Engenieer: Hannes Hönemann

Grading: TheMill London